2020 has become the year of the pointless platitude. From #SaveTheNHS, to such illuminating slogans as “Eat Out to Help Out”, the government has been incredibly busy. As has media, in a more subtle way, working on everyone to establish a consensus solution to Covid-19. You are doubtless fully aware of some of the slogans being used out there, while being blissfully unaware of others that are being drilled into your subconscious.
For we are at war, or hadn’t you noticed? Everything about it screams so – the curfews, the rationing and the closing of non-essential businesses. Only that, well, the enemy isn’t aliens, terrorists or massed hordes of Huns, but instead a virus. A virus so awful it requires government to introduce new laws like knocking your Corona-infested house down and being able to intern you indefinitely under the Mental Health Act with the say-so of one doctor and a compliant nurse. Nurses are usually compliant when it comes to doctors, or so I am told.
So yes, step forward the pointless platitude. In 1914 and 1940, it was ones like “Keep Mum, She’s not so dumb”, “Dig for Victory” and “Your Country needs you”. I can’t help but feel the quality has declined somewhat, that going out and eating to excess is somehow considered good for the country, or that it is somehow equivalent to growing your own vegetables or joining the Home Guard, but there you go. While at the same time I would guess the costs have risen dramatically for the teams of advertising execs hammering this stuff out in the background. Actually, worth pointing out I’ve done my bit for Queen and Country during this war. Oh Yes. I went to the pub and, instead of just having a main, somehow managed to pack in three courses and a couple of English Ales. Why not indeed, when the whole meal was 50% off? Maybe I can tell my grandchildren about it some day.
I’m so full of pride for how we’re all digging in together to fight this evil enemy that I’ve done my bit by creating a calendar to help remind us what an awful wartime situation we’re all in.
That certainly is something to tell the grandkids about. Think of it as an Old Moores Almanac of Corona. The whole thing is so predictable and doubtful, that it should be mocked. Hey, it may even be right about one or two of the months. No, if I do ever get to speak to my grandchildren, I’ll be telling them I went to work as normal, conducted a personal #SayNoToWorkAtHome campaign and avoided wearing a mask wherever I could. This year is that start of something much, much bigger. The end of the theft of our money and a ramping up in the theft of our freedom. More on that in a subsequent post, but fair to say I have been quite busy last couple of months and this calendar was only part of that.
Meanwhile, as we all know;
“Life won’t get back to normal until we get a vaccine“
I’ve heard this one Ad Infinitum since about June / July. How did that phrase get into your head? Yep, media has definitely been busy. Reminds me of another slogan, this time from a 70’s kids TV show.
“Why don’t you go switch off your TV and do something less boring instead?”
Hmm, the BBC drilled that one into my head 40 years ago and I still remember it. These slogans are very, very effective after all.